CST needed an upgrade on a global level. The European market became more important and needed a different approach. WeAreMany restyled the already existing “look and feel” but stayed close to CST values and history.csttires.eu
By adding 3D-animation and high quality movies on the new website, combined with a new designed brochure line in traditional print, CST is set to go for the near future.
We we're asked the question; How to make tires sexy? We came up with a combination of film and 3D-animation. 3D-animation is the perfect tool for CST to show what’s under the surface of the tire and explain the function of each compound.
CST sideline boarding exposure during the soccer season 2016 of Ajax in the Amsterdam Arena.
Made in traditional media we designed and printed the CST brochure in line with all other communication.